It's Pure Bliss!

Photo Credit

This I actually saw when I first woke up this morning on the Early Show.  It's a company called Serendepity 3, which makes a lot of dessert products.  They were creating the Frrrozen Hot Chocolate, as seen on the story here.  Not only did the hot chocolate look good on the table, what caught my attention was the packaging itself.  Not just because of the clever use of the pun between the cold and hot by using the ice queen and the Devil.  It also had to do with the mixture between the different type.  I'm sure that all except the bottom text was custom made.  I can't really determine what font the bottom text is, but it looks like it's Georgia.  I especially like the company's type because it brings this sort of sweet and sensitive feeling (especially since the name sounds so sincere).  I would love to try out all of Serendipity 3's dessert mixes, but unfortunately it's too expensive for me right now.  Maybe one of these days though!

Oh Twilight!

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Alright, I know this may be an "oh no... not Twilight?"  I say, the combination of the different font faces not only allows the artwork to stand out alone, but bring together the elegance of what the series is all about.  I only show one of the book covers because pretty much the rest of the book covers have the same typeface combination.  What makes it great is for the title, Zephyr (which I believe was custom created just for the series), it brings in the mystical feeling with the use of curves (ex. in the loop of the g and the link in the w).  I don't know how to feel about the tallness of the ascender in the middle l.  The other typefaces for the author and "The #1 New York Times Bestseller" line are of the Trade Gothic typeface (the first line being Trade Gothic LtStd - Light and the second Trade Gothic Bold Ext.).  They're subtle but noticeable enough to not ruin the overall vibe of the book cover.  Overall, even though Zephyr is definitely a trend font, this may be used in other future projects of graphic designers thanks to this book cover.

There's Something to Get Excited About!

Photo Credit

I had one of this group's songs on my CD.  The group is TV/TV and their CD is called "Something To Get Excited About!"  I think that it's a not only interesting color, but type combination because it makes the titles stand out in their own way, using FF Good (the black text) as their "background".  While they used Rosewood Std. Regular for the group's title type and Courier font as the title for their album.  This sort of reminds me of Paramore's Riot! album with the usage of words and type to get the message across.  I think that this is a very clever way to use fonts and will use this as (somewhat) of a guideline for mixing fonts.

Chickflick Jeans

This I found in a logo book on my way to trying to design a logo earlier from the book "Logolounge: 2,000 International Identities by Leading Designers" by Catharine Fishel and Bill Gardner.  The logo design was created for Lee's line of jeans called Chick Flick by a design firm, Willoughby.  They custom designed this font because I couldn't find a font close to it on WhatTheFont.  I believe that customized fonts are the best because it gives the logo/brand/etc. a uniqueness that no one else can steal.  But also, it fit perfectly into the line because jeans have to fit ones body well, which is shown off through the choice of script font.  Also, it also distinctly says it's woman's line because of not only name choice and script font, but the color.  It's also nice they added the bracket on the sides.  I think without them, the whole logo wouldn't work.  Over all, if this line still existed, I would consider buying them!  =]

Project 1 Research - Lubalin Graph

In 1974, ITC Lubalin Graph® was designed by Herb Lubalin and drawn by Tony Dispigna and Joe Sundwall.  The basic geometric skeletons of the typeface were based on Lubalin’s ITC Avant Garde.  Lubalin took the basic shape of Avant Garde and added big square or rectangular serifs, making the style of this typeface slab serif or Egyptian (based on the popularity of the Egyptian culture during its creation in the early 1800’s).  Helga Jörgenson and Sigrid Engelmann introduced condensed weights (which include small caps and Old style Figures) to the typeface in 1992.  ITC Lubalin Graph is a good choice for display or headline type, conveying strength, practicality, and stable friendliness due to its open look with solid serifs, open counters, and a tall x-height.