This I found in a logo book on my way to trying to design a logo earlier from the book "Logolounge: 2,000 International Identities by Leading Designers" by Catharine Fishel and Bill Gardner. The logo design was created for Lee's line of jeans called Chick Flick by a design firm, Willoughby. They custom designed this font because I couldn't find a font close to it on WhatTheFont. I believe that customized fonts are the best because it gives the logo/brand/etc. a uniqueness that no one else can steal. But also, it fit perfectly into the line because jeans have to fit ones body well, which is shown off through the choice of script font. Also, it also distinctly says it's woman's line because of not only name choice and script font, but the color. It's also nice they added the bracket on the sides. I think without them, the whole logo wouldn't work. Over all, if this line still existed, I would consider buying them! =]
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