Living It Up

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I can't help but every time I see this commercial admire how they did this logo.  It's so simple and get's the point across.  It's a very simple, yet bubbly and lively font, which makes you feel the need to get on this website and be very social.  LivingSocial (from how far I could see because I didn't want to sign up) is a place where you can get discounts in your local city or town.  Though they take away the dots from the top of the i's, I think that in this case it adds to the logo because of the colorful ovals on top of the last i that are floating away.  It's indeed living up to be a very social logo!

Is It Type?!

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I always find it interesting to look at different posters, book covers, etc.  I ran into this poster, which was created by Lennart Wolfert Grafisch.  You can check out the poster on his website here.  I think it's so creative because it uses different letters, punctuation, etc. to create the regular letterforms.  Trying to determine what typeface they used for the punctuation in order to create this piece is very hard, since they warped many of the numbers to fit the letterform (ex. the 7 creating the question mark).  If it were me, I would say the because it's readable, has the same x-height and is consistent, it's a typeface.  One could argue differently.  It's a very clever design, but my only complaint is the e's should've been more cleverly written.  Definitely a typeface!

Is It The Last Day?!

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I always like to look at Smashing Magazine for inspirations and came upon this book cover.  It's a very intriguing use of the Courier New type, incorporating the old-fashioned way of correcting papers into the theme that publishing may no longer exist (since everything has been going to eBooks or PDFs).  The reason why it's so effective is because how the type is cropped, some handwritten to make it feel like the teacher correcting a paper.  Though it's somewhat confusing because of all the lines in it, it still gets the point across and highlights the most important points (the title and author).  Now to steer off the subject, I don't think publishing will ever go out of style because some (like myself) that likes to not look at the computer screen all day.  Let's not underestimate the power of holding a book in your hand.

Limb Design

Source:  Letterhead & Logo Design by Sussner Design Co.

This is a company wordmark/logo design in which works really well.  I think what draws the viewer in is not only the little branch looking out of the window, but the great font choice.  It makes the person feel like they're going to get a design in which is authentic, contemporary, and will bring out creativity (especially if you look at the letterhead, business card and envelope design.  It's simple, effective, and gets the point across.  I want to thank Johnathon for letting me borrow this book.  It's been a great source of inspiration!  =]

Source:  Letterhead & Logo Design by Sussner Design Co.

It's Definitely Extraterrestrial

I was trying to find the official version of Katy Perry's new single, E.T. and I came upon this user created lyric video.  All of the lyrics are typed in different futuristic, modern, and innovative type that goes along with the song.  The user also not only combines different type together, but has great motion effects without feeling disruptive.

My favorite type used in the video would be in the "Extraterrestrial", "Kiss Me, Ki-Ki-Kiss Me", and "Take Me, Ta-Ta-Take Me" parts.  Especially when it comes to the motion in the "Kiss Me, Ki-Ki-Kiss Me" part.