In 1974, ITC Lubalin Graph® was designed by Herb Lubalin and drawn by Tony Dispigna and Joe Sundwall. The basic geometric skeletons of the typeface were based on Lubalin’s ITC Avant Garde. Lubalin took the basic shape of Avant Garde and added big square or rectangular serifs, making the style of this typeface slab serif or Egyptian (based on the popularity of the Egyptian culture during its creation in the early 1800’s). Helga Jörgenson and Sigrid Engelmann introduced condensed weights (which include small caps and Old style Figures) to the typeface in 1992. ITC Lubalin Graph is a good choice for display or headline type, conveying strength, practicality, and stable friendliness due to its open look with solid serifs, open counters, and a tall x-height.
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