Living It Up

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I can't help but every time I see this commercial admire how they did this logo.  It's so simple and get's the point across.  It's a very simple, yet bubbly and lively font, which makes you feel the need to get on this website and be very social.  LivingSocial (from how far I could see because I didn't want to sign up) is a place where you can get discounts in your local city or town.  Though they take away the dots from the top of the i's, I think that in this case it adds to the logo because of the colorful ovals on top of the last i that are floating away.  It's indeed living up to be a very social logo!