Taking Old and Making it New

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This is a new movie that is coming out called Jane Eyre.  I'm sure many have heard of the book (which I really didn't until I had seen the movie trailer on television).  So I went online to look up what the movie/book was about and had seen the poster.  Not only is the artwork fantastic on it, I think the type (though very simple) brings out a contemporary and dynamic effect.  The font they used I believe is Helvetica Neue Ultra Light from what WhatTheFont.com had said, but if it were any other font, it wouldn't have worked.  The first suggestion WhatTheFont.com gave was Prelo Hairline, which had overall a very thin stroke.  Though the other font is thinly stroked, the bigger the font, the thicker the stroke (vs. Prelo Hairline).  I believe this movie will be just as good as the movie poster and trailer portray it to be!

It's a Jungle In Here

This is another "clipping" that I found in a Victoria's Secret catalog that was sent to my home about a few days ago.  As I've said before, they always have some very creative uses of type and pictures that I've seen.  This type of emphasis on parts of the phrases were used throughout the catalog, taking nouns (ex. jungle) and making them a san-serif font, using a different color (ex. pink), and uppercase; while the rest of the phrase would be in a serif font.  I believe it's the small design tricks that make it memorable and stand out from the rest.

Definitely In the Daylight

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This is a single's cover to a duo called Matt and Kim's song "Daylight".  I found this one very fascinating to look at, because of not only the variety of colors, but some of the typography choices they made and the placement of each of the pieces.  For me, the viewer can tell very easily what the name of the duo and song are still (even though some of the content is repeating and hierarchy may be tested).  I think my favorite "pieces" would be the monogram version of their name and the Matt and Kim that's golden and is the most prominent; then the Daylight that is scripted and green (near where the Green Label Sound is - though it's very cool as well).  I believe that each of these stand out on their own, but yet feel like the cover would be missing without one of the them.

Feminine/Masculine Cliche

Source: Typeforce / The Annual Chicago Show of Emerging Typographic Allstars Feb/March 2010 issue

This is a customized screenprint poster called Feminine/Masculine, created by Delicious Design League's Billy Baumann and Jason Teegarden-Downs.  What Billy and Jason wanted to do was try and take away the social conventions and norms of what it means to be feminine and masculine, possibly changing the ideal of what it means to be male and female.  I think that this definitely succeeds because we normally wouldn't associate femininity with words like strong and bold and masculine with elegance and gentleness (both typefaces  showcased just that).  It's definitely on a different take and makes me wonder about what the definition of femininity and masculinity does exactly mean (especially in today's society).