This is another "clipping" that I found in a Victoria's Secret catalog that was sent to my home about a few days ago. As I've said before, they always have some very creative uses of type and pictures that I've seen. This type of emphasis on parts of the phrases were used throughout the catalog, taking nouns (ex. jungle) and making them a san-serif font, using a different color (ex. pink), and uppercase; while the rest of the phrase would be in a serif font. I believe it's the small design tricks that make it memorable and stand out from the rest.
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