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This is the Facebook logo/wordmark, which I believe definitely creates an impact. You know what it is from just looking at the wordmark with it's cleanliness and simplicity. I would definitely aspire to create a logo/wordmark like this for our next project. The font they use has been hard to identify, but many are saying that Klavika is the font of their choice (modifying the font a bit).
Just a small point of clarification, because I couldn't forgive myself if I didn't mention it: it's a wordmark, not a watermark. A watermark is a mark that identifies ownership, but that's intended to be printed over-- like a tint of a letter or logo on the body of letterhead. A wordmark is a logo built entirely of letters.
ReplyDelete@JD: Thank you so much for pointing this out! I meant to put wordmark but put watermark instead.
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